The Initiative > The Initiative

The Smart Initiative for Tourism Promotion is an ambitious pioneer national Initiative aims to develop tourism sector in Sudan initiated by Net249 Advertising Co and Gareebk Travel & Tourism Co. by utilizing the great evolving digital technology to become an eye-catching promotional mix serving the promotion of Sudan tourism globally, as well as raising awareness of the citizens about the potentials of the field of tourism and how to use them economically, culturally and socially.
The project emerged from an old idea which has been applied by net249 team outside the Sudan in 2003 and was yielding remarkable results comparing with other promotional tools.
A memorandum of understanding has been signed with the Ministry of Tourism, Antiquities and Wildlife of Sudan that recognizes the huge untapped potentials of tourism attractions in Sudan that offer possibilities for a key role in the global tourism industry and prospects for tourism to become an important pillar of Sudan’s economy.
Since its start up four years ago, more than thirty specialists have been working on this project from various disciplines including tourism, information technology, design, marketing, translation, history, archeology and art production.